How to Use STAT to Find SEO Opportunities at Scale
AdministratorThe author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You may already be familiar with STAT Search Analytics and its…
XR and AD-ID team up for better cross-platform ad experiences
Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the first…
What You Need To Generate Leads With Content via @sejournal, @duchessjenm
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create…
How to Calculate Your SEO ROI Using Google Analytics
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You’ve spent hours learning the most effective SEO…
AI-powered martech news and releases: June 13
Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a toothbrush with AI? The fine…
Google On Traffic Diversity As A Ranking Factor via @sejournal, @martinibuster
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking…
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What are responsive search ads? Responsive search ads…
Oracle says goodbye to the adtech business
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of…
Google Answers Question About “Toxic” Links via @sejournal, @martinibuster
Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is a problem that many people have been…
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A brief history of Google’s mission to make…